Reviews And Giveaways

Are you in sync with your children’s aspirations? #DoYourHomework

Disclaimer: This is a sponsored post written on behalf of The #DoYourHomework Initiative.  The opinions and views expressed, however, are entirely my own.


When I was a child, we only had a handful of careers to choose from: Doctor, Engineer, IAS, IPS, Professor, Lawyer etc. topped the list of our childhood ambitions. Fast forward three decades later and the times have changed tremendously. Children today not only have infinite possibilities in terms of career choices, they also have the awareness and the right tools in place to convert their dreams into reality.

But all this can materialize if and only if we, the parents, plan right and plan well for our children’s future.

The Research

With this idea at the center, a qualitative research was conducted to understand the parents’ perspectives about their children’s future and how they plan to fulfill their children’s aspirations. Children were also interviewed to understand their views about their future goals.

The qualitative research was followed by a large-scale study with the help of Nielsen across 10 cities covering 1000 parents of children between the age group of 4 – 12 years.

The study yielded the following interesting insights:

  • Children are aware of different career options today which go beyond conventional choices. They have a strong point of view on what they want to do in life, unlike past generations where kids were likely to follow in their parents’ footsteps.
  • Children’s education and education-related expenses are the biggest apprehensions amongst parents today. So while 83% parents voiced this view, their apprehension about ‘retirement planning’ and ‘EMI towards loans’ was relatively low at 39% & 22% respectively.
  • Parents clearly acknowledge that children today want to follow their passion & areas of interest. Their role is to support their children’s choices.
  • More than 3/4th parents are of the view that education costs are going to rise significantly over the next few years. And not surprisingly, most of them do not have an exact view of how much it would cost.
  • It was also observed that many parents are not fully prepared to handle the high fees. And in the case of foreign education, it becomes all the more difficult since one has to take into account living expenses in addition to tuition fees.

The findings show some level of awareness on the part of parents regarding their children’s aspirations. But is it enough? When we dig deeper, the next question that we need to ask is – Dear parents, are you in sync with your children’s aspirations? Are you really on the same page with your children?

If you are like most parents of today, you will, of course, say “yes” to that question. I did, too. After all, we spend far more energy and resources into honing our children’s skills than our previous generations and of course, we are far more liberal and open to new career ideas than our parents, right?

Wrong! Turns out, like the generations before us and perhaps more than them (thanks to the countless possibilities), we are clueless!

The Experiment

An interesting experiment spearheaded under the “Do Your Homework” initiative brought this gap in understanding of today’s parents to the forefront.

For a period of 3 weeks, parents along with their kids were invited at Crossword Bookstores (17 outlets across 7 cities) & Kidzania (Mumbai) to participate.

In this exercise, children were asked to draw a picture of their future career plan while parents were asked to paint what they thought their children’s aspirations were. They were told not to interact with each other during the entire course of this activity. All ideas were revealed at the end of the painting session.

And to everyone’s surprise, the pictures were contrasting. Children expressed their eagerness to pursue conventional careers as well as unconventional careers and their parents saw their children pursuing professions different than what their children had articulated. Check out the experiment video here:

If you are like me, this video will surprise you and make you ask the same question I began this post with – Are you really in sync with your children’s aspirations or do you need to tune your expectations to match your children’s? If you have even a shred of doubt, then you can always do the above experiment at home and find out! All you need are some drawing sheets and some colors.

Once you have that information at hand and you know for sure that you have a budding artist, a master chef or a fashion designer in the making, you may wonder what now? How do I go about making a tangible plan for my child’s future and support him in his dream? How much is it going to cost my pocket?

This is where the cost calculator “Take the Test” comes to your aid from the Do Your Homework Website. An app version of this called “The Homework App” is also available on your smartphones to help parents find out the costs of education across a multitude of courses in various countries at their fingertips. The app not only gives info on the future values of the courses which their children want to pursue but also the estimated amounts needed to be invested today to reach those goals.

So go ahead and take a look at this micro-site for the homework calculator and other fun downloadable content like coloring books, short stories and crossword books, all free of cost, to help you and your children sync up with respect to their dreams and more importantly for you, the parents to make an informed decision regarding your children’s future. Other resources you can refer to include this eye-opening, yet fun video on the ELSS initiative to remind you about smart savings and the merits of sharing less with the taxman. As with everything else, awareness and education are keys to making elegant choices when it comes to investments for you and your family’s future.

So, dear parents, what are you waiting for? Before going crazy over your children’s school work and homework today, don’t forget to do your homework too for their better tomorrow!

Disclaimer: This is a sponsored post written on behalf of The #DoYourHomework Initiative.  The opinions and views expressed, however, are entirely my own.


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